Brief
This self-initiated project focuses on redesigning the packaging of Palanquin, a premium masala chai brand in the UK. Despite their innovation in bringing masala chai to local convenience stores, their current packaging falls short. I'm modernizing it with a Western touch while preserving the cherished Indian charm customers associate with Palanquin tea.
Audience
Palanquin tea, based in the UK, appeals to a diverse audience seeking premium masala chai with authentic Indian flavors. The brand targets tea enthusiasts who value high-quality, modernized experiences while retaining the traditional charm of Indian tea culture.
